JAKARTA (Independensi.com) – PT Bank Tabungan Negara Tbk (BTN) reaffirmed its commitment to continue to develop into a mortgage bank (mortgage bank) in the Southeast Asia region. This is in line with the efforts of the Ministry of State-Owned Enterprises (BUMN) which wants to refocus on BTN as a reliable mortgage bank in responding to the high housing needs of the Indonesian people. In fact, the Minister of SOEs, Erick Thohir, has explicitly asked BTN to stop working on the credit card business and other consumer banking products in order to focus on carrying out its role as a mortgage bank. “Yes, our focus is on that (mortgage bank). In fact, our target is to be able to appear as The Best The Best Mortgage Bank In Southeast Asia in 2025,” said Bank BTN’s Digital Channel Ecosystem Development Department Head, Zulkarnain, when speaking at the Virtual Public Discussion Series 3, held by Independensi.com , Thursday (12/8).
In With this target, according to Zulkarnain, BTN will continue to improve by following all the dynamics and changes that exist in the market and society as a whole. One of them is the demand for banks to adapt in the midst of the digital banking wave, which during the COVID19 pandemic actually seems to have found a significant development momentum. “There are at least six of our focuses and strategies in terms of digital banking. The first is the proposition, namely developing service features based on personal needs so that the needs for the latest services can be enjoyed by customers more easily,” said Zulkarnain.
For example, Zulkarnain claimed that as of December 2020, BTN had at least 330 features, purchase and payment institutions, a far increase compared to conditions at the end of 2019 which only had 62 features, purchase and payment institutions. Then, the second strategy, called Zulkarnain, is Increased The number of users & transactions, efforts to acquire as many users of BTN’s digital services as possible, both new and existing customers. “The next (strategy) is New Service Innovation, which is building a new service system that can directly increase users and transactions on digital service channels. Then there is also Supporting The House-ing Ecosystem, by strengthening housing ecosystem services for both housing developers and residents. Finally, our strategy is Process acceleration, namely accelerating the addition of features, payment services & purchasing services on all digital service channels by implementing an efficient and effective partnership & application development process,” said Zulkarnain.